Wednesday, June 6, 2007 9 am–3 pm

Application will be made for
3 ethics and 2 elimination of bias CLE credits

Location: Fredrikson & Byron
200 South Sixth Street, Suite 4000, Minneapolis

How do we attract more women and minorities to our IP practices?

Are the fruits of your labor as an IP lawyer used to reinforce stereotyping in marketing of products?

Varied, intriguing, and pervasive aspects of ethics and bias arise in the world of intellectual property, both in practice and our lives. Come listen and participate in discussions that will range from patents, trademarks, and copyrights to how to attract women and minorities to intellectual property law nationally and internationally. You will come away with a better understanding and appreciation for the issues involved and with CLE credits that are relevant to the practice of IP.

Schedule

Ethics

A strong representation of women and minorities in a practice is an advantage in a time when many large corporate clients will work only with firms that can provide evidence of diversity among their attorneys.

9 am–noon

Women and IP

Helen Lom, Director, Awards & Gender Issues, World Intellectual Property Organization (WIPO)

Under-representation of women and minority IP lawyers

Peter M. Reyes ’97,  Senior Attorney, Cargill Inc.

Panel:
Professor Carl Moy, William Mitchell College of Law
Seema Shah, executive director, Twin Cities Diversity in Practice
Andriel Dees, Associate Dean of Multicultural Affairs, William Mitchell
Bridgid Dowdal, Assistant Dean for Career and Professional Development, William Mitchell

Lunch
Noon

Keynote address from Star Tribune business reporter Neil St. Anthony

Bias

In defining claims for a product, IP lawyers can influence how a product is marketed to specific audiences. Discussion centers around whether this reinforces racial and gender stereotypes.

1 - 3 pm

Marketing to diverse audiences

Moderator:
Professor Raleigh Levine, William Mitchell
Panelists:
James Barnum, deputy general counsel, Hubbard Broadcasting
Mark Anfinson, general counsel, Minnesota Newspaper Association